A TXT record, as the abbreviation indicates, is a record, that keeps data in human-readable form and not code. It can be set up for a domain or a subdomain for a variety of purposes. Search engines, for example, have different ways of making sure you're the owner of a particular domain and one of them is in fact by creating a TXT record with specific text that they provide and that you should use as the record value. The very same verification method is being employed by some analytics platforms that check the traffic to your sites as well. However, in this case the content of the record will be read by a robot, but it will still be in human-readable form. A TXT record is also employed if you activated the so-called SPF protection for your emails so that you can prevent them from being forged. In such a case, the record contains data showing that a certain digital message is sent from a trusted and authorized mail server. You may use a TXT record for any type of other information also, like your company details, for example.